It is essential to know how to attract a potential customer’s attention in running a business. Online businesses, specifically, use websites as a selling platform for their products. In estimate, 94% of a customer’s first impression is derived from your website’s appearance, and it only takes them 50 milliseconds to choose whether to stay or leave.
So, what do you do when you only have less than a second to leave a good impression? You make the best out of it.
Web design is the method of conceptualising and organising your ideal website for your brand. It solely covers the visual aspect of a website, but it includes many things, such as website functionality and content. It drives a site to be more engaging and effective in inviting customers and generating sales. Entailed to web design are web design services that aim to provide avenues into making your business prosper.
There are many benefits in investing in web design services, but to give specifics, here is a list if you should consider giving it a try:
Outstanding SEO Placement
68% of online experiences begin on search engines, and that is how SEO has been changing the game for online marketing. Once your site reaches the top of search results, you will have a surge of customers purchasing your products. Web design structures information in a way that can be detected by search engines, giving your business a boost.
Turns Site Visitors into Customers
An excellent web design will impact clients’ opinions on your brand and product. For example, a visually appealing home page will give them the feeling that you are a reliable brand for welcoming customers with a well-thought-of website. Moreover, a good web design values information hierarchy. When a searching visitor quickly finds all the information they need about the brand, there is a higher possibility for them to turn into customers.
Established Brand Identity
With design services, you establish your brand’s identity by using consistent colour schemes, logos, and typography. In addition, it makes your clients familiar with your brand. Once you leave that mark on them as a trusted brand, they will then be turned into returning customers. Better yet, they will start mentioning your brand to their friends and acquaintances, giving you free promotions.
Speed and Efficiency
53% of online consumers expect a site to load in three seconds or less. Imagine the number of clients you will lose within those seconds that your site chose to act up and not load. Web designers know by profession the twists and turns of how web pages work, and it is included in their work to make sure that your company’s site will deliver remarkably even to those visitors who do not have enough time to scroll.
Incredible Sales Performance
With more people visiting your site and turning into customers, an assured improvement on your sales follows – and isn’t that the primary goal of a business? To earn and generate revenue, but most of all, to make a brand you can call yours.
There are many ways to make your business stand out. However, not everything will work for you. Find the true colour for your brand and create a well-established company with products that will leave the customers wanting more. But first, prioritise how to make a good impression through web design.